Organic linking platform based in Australia Link tree announced today that it had acquired a competitor Koji from its parent company GoMeta for an undisclosed amount.
Linktree said Koji’s link-in-bio product will shut down on January 31, 2024. The company offers Koji users three months of Linktree Pro plan as a trial. But it’s unclear whether Linktree also provides tools for creators to migrate their Koji data.
“We are thrilled to welcome Koji users to the Linktree community and are excited to continue to innovate in the category we created. We will continue to work closely with our Linkers – and new Linkers coming from Koji – to meet their needs and evolve the organic link category as we build the most impactful platform for anyone looking to consolidate , develop and monetize their online audience. ” Linktree said in a statement.
The company did not say whether the Koji team would join Linktree.
GoMeta was founded by Dmitry Shapiro, Sean Thielen, and Jonathan Miller in 2016. The company launched Koji as a links-in-bio platform in March 2021 and raised $16 million through its parent entity. In a previous avatar, Koji allowing non-technical developers to create “mini-apps on the web”, which were then turned into templates on the links-in-bio platform. The Australian startup also did not specify whether it plans to adopt these features for its platform.
This is Linktree’s second organic links acquisition this year. In June, the company acquired Bento, the link-in-bio start-up supported by Sequoia. As part of the deal, the entire Bento team joined Linktree at that time. Bento’s product is still in use and Linktree has not commented on the future of the acquired product.
Linktree, which has raised more than $165 million to date, said it has 41 million users worldwide. This year, the company rolled out new integrations with social networks such as Topics And Snapchat. Earlier in the year, the company also added new monetization options like “Buy me a gift”. The startup has also partnered with SendOwl to make it easy for creators to sell audiobooks, videos, images, software, memberships, exclusive events, and courses.
