It seems the COVID-19 pandemic has changed everything about life in the United States. We can’t attend events, malls are closed, and social distancing is the new normal.
Whether you’re a seasoned politician or this is your first campaign, COVID-19 is likely significantly affecting your campaign strategy!
If you’re still struggling to figure out how to campaign for political office during a global pandemic, you’re not alone. Candidates across the country are looking for ways to evolve their campaign methods to reach voters without violating CDC guidelines.
But don’t worry: it’s still possible to get your political message across.
Here are some ways you can rally voter support during COVID-19:
-> Look at the organizations
Political organizations (both national and local) recognize that candidates are currently struggling to understand how to campaign. Contact the political groups you are affiliated with to see if they have resources available to you. Your party may even offer free campaign training that you can access online via webinars and video conferencing.
-> Help your community
Going door to door isn’t the only way to increase your visibility with voters. In difficult times like these, people look for leaders. You can make a difference in your community and establish yourself as a leader by running campaigns that help community members in need.
For example, a Michigan candidate for Congress wrote a emergency food delivery programand a candidate for Texas Congress was collect and donate PPE to local hospitals.
You don’t have to have all the answers. In fact, no one expects you to. Instead, be a resource and connector. When people need help, show them the groups and organizations that can get them the help they need.
-> Go digital
Thanks to technological advances like video chats and virtual town halls, political candidates don’t have to feel completely isolated from their future voters. These are great opportunities to connect with voters and give them the information they need to stay safe and healthy.
Another option is to increase your online presence. Turn to social media to follow people in your district or start a podcast to keep people informed.
-> Printing jobs
While cutting-edge methods like podcasting and virtual town halls are great options, nothing beats good old fashionable printed campaign materials.
If you’re looking for ways to stay top of mind with voters before the election, try yard signs. People may not go out as often as they used to, but court signs remain an excellent option for political candidates. When people go to the grocery store or walk around the neighborhood, they will remember your campaign.
Another great option for candidates during the COVID-19 pandemic is direct mail. You can choose the size, material and design to communicate your message to voters. More, you don’t even need to send them yourself! Campaign Catalyst will mail them for you so you never have to go to the post office.
There is no better way than direct mail. Bold postcards with personalized messages are the perfect solution for staying in touch with absentee voters during your 2020 campaign. Yard signs are another great way to stay top of mind throughout the campaign season.
